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The GREEK TELEPHONE DIRECTORY/theGTD.com is a publishing corporation based in Los Angeles that
distributes 450,000 advertising supported directories to more than 2600 Greek Chapters (fraternities/sororities) nationwide, providing our 5000 local and national advertisers a direct channel into the homes of hundreds of thousands of the most aspirational group of 18-24 year olds. We annually compile localized directories that feature names, numbers & emails of all fraternity and sorority members as well as the chapter officers and composites from participating chapters in an effort to improve the lines of communication within the Greek community.
The GTD serves as the overall white pages and yellow pages of the local Greek communities aggregating information provided to us from our local and national chapter sources. We are very proud of the fact that we have cultivated proprietary relationships that have enabled us to establish ourselves as the sole directory Brand that is officially sponsored and supported by the Interfraternity and Pan-Hellenic councils.
In February of 2005, Larry put together a diverse investment group and acquired the Greek Telephone Directory for the purpose of leveraging the core print directory asset into marketing and promotional opportunities for companies targeting goods and services into the college market. Over the last 30 years his career has been tied into every aspect of lifestyle marketing and promotion in the entertainment business, breaking artists and pioneering corporate relationships that tied Madison Avenue to “Sunset and Vine”. In many ways his career path mirrors the maturation of the recording industry from the “wild child” days of the 70’s to the corporate branding culture of today.
In the early 90s, Larry leveraged his success in radio promotion to launch the career of newcomer Paula Abdul. He sought out and successfully fostered innovative relationships with companies such as Coca Cola Company that led to a series of award winning commercials, videos and MTV dominance en route to her success selling 13 million albums and securing her own record label imprint that predates those of artists such as Madonna by several years. To put that in perspective, the largest selling record of 2007 will sell just over 3 million copies. Coca Cola, Reebok, Virgin and LA Gear all benefited from these integrated promotional initiatives, which have become the model for all successful artists since.
Prior to his work with such international superstars as Luther Vandross, Savage Garden and Paula Abdul, he ran the preeminent radio promotion company on the west coast in the most influential high profile radio market in the world. His company was instrumental in launching successful records across the musical landscape of the 80’s and early 90’s. Michael Jackson, Bruce Springsteen, Madonna, Dave Matthews, Destiny’s Child and Linkin Park all benefited from the promotional initiatives he was involved with.
Corporate Office:
The Greek Telephone Directory
11704 Wilshire Blvd.
Suite #295
Los Angeles, Ca. 90025
Phone: 310-882- 4020
Fax: 310-473-8466
Email: LT@theGTD.com
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